Andrew "Easy" Anderson

40 years. One machine.

Building the complete digital machine.

Most businesses own a website, a few tools, some ads, and maybe an AI chatbot someone bolted on. None of it talks to the rest. I build the whole system — designed from the first day to work together and grow.

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Andrew "Easy" Anderson, founder of iQ Marketers

$2.5B

in leads generated for clients

40 yrs

building digital systems since 1988

VSP

originator of the Video Sales Page

12

books published

40+

sites running on iQCookie

The Story

He started on CompuServe. He hasn't stopped since.

In 1988, while most people were still working out what a modem was, Andrew "Easy" Anderson was already building on CompuServe. Not as a hobby — as a competitive edge.

Over nearly four decades he taught himself websites, SEO, AEO, AI integrations, custom software, direct response marketing, email and SMS, video, podcasts, and full business automation. Not to become a generalist. Because he kept getting burned by vendors who did one piece semi-Ok but took forever and then they had no idea how everything was supposed to fit together.

"The difference between a $500K and a $2M business — or a $5M and a $15M business — is whether every digital piece is designed to work together as one system."

That is what he builds for clients today. Not a website. Not a chatbot. Not a social strategy in isolation. The whole machine — wired up, integrated, and built to grow. He goes by Easy. His work is anything but simple.

  1. 1988

    Started on CompuServe

    Building on digital networks before the web existed — a head start that has compounded for nearly 40 years.

  2. 1990s

    One of the web's first large-scale sports apps

    In the 1990s, Andrew created, built, and sold one of the first large-scale sporting applications on the web.

  3. Early 2000s

    Took a runway show live online

    Andrew conceived and pitched the idea of taking a major women's brand's runway show online via livecast — one of the first live streaming events on the web. It broke the internet.

  4. Early 2000s

    Architected an early token banking system

    He helped architect a token banking system for a major brand's website that decoupled purchases from direct credit card transactions — letting users bank tokens and spend them freely. It reduced processing fees, dramatically increased user spending, and pioneered a model that is now the standard monetization system in virtually every video game in existence.

  5. Early 2000s

    Originated the Video Sales Page

    Created what is now a global direct response standard, long before video marketing was a category.

  6. Mentors and Teachers

    Studied the greats

    Dan Kennedy, Clayton Makepeace, Gary Halbert, Drayton Bird, Dean Jackson, Eben Pagan, and David Ogilvy shaped the direct response thinking behind every build.

  7. 2020+

    AI integration and AEO leadership

    4+ years of hands-on AI integration. Created the Five Pillars of AEO and wrote "ChatGPT Can't Find You."

  8. Today

    Building the complete digital machine

    Founder of iQ Marketers and creator of iQCookie, AEOWebsiteChecker, and iQ AI Tracker — for clients worldwide.

What I Build

Seven components. One machine.

A website. A chatbot. Some ads. On their own, they're parts on a shelf. Every component below is engineered to lock into the others and run as one system.

Component 01

Websites & Web Applications

Most sites are built to exist, not to perform.

Every site I build targets 100/100 PageSpeed, full AEO schema, and is designed to convert from day one.

Component 02

AI Integrations & Business Automation

Businesses are buying AI tools and bolting them onto broken processes.

I wire AI into the actual workflow — 4+ years of hands-on integration before most agencies knew what a prompt was.

Component 03

Custom Software

When the tool you need doesn't exist, I build it.

iQCookie. AEOWebsiteChecker. iQ AI Tracker. Patent-pending innovations deployed on hundreds of sites.

Component 04

Complete Business Automation Systems

The difference between a $500K business and a $1M business is usually not effort — it's whether the systems talk to each other.

I build the ones that do.

Component 05

Strategic Marketing Systems

Built as one system, not disconnected tactics.

Direct response trained under Dan Kennedy, Clayton Makepeace, and David Ogilvy. $2.5 billion in leads generated.

Component 06

AEO & SEO

When AI engines decide who to recommend in your category, I make sure it's you.

Creator of the Five Pillars of AEO. Author of ChatGPT Can't Find You.

Component 07

AI Training

From a single owner to teams of 5,000. In person and virtual.

Practical AI training that produces results from week one — not theory, not slides, not hype.

Credentials

The record speaks for itself.

$2.5 billion in leads generated

Documented results for clients across industries, company sizes, and markets worldwide.

Originator of the Video Sales Page

Invented what is now a global direct response standard in the early 2000s, before the format had a name.

Patents applied for

Software innovations significant enough to warrant patent protection, including the iQCookie architecture.

Creator of the Five Pillars of AEO

The definitive framework for Answer Engine Optimization — and the basis for AEOWebsiteChecker.com.

Author of 12 books

"ChatGPT Can't Find You," "Main Street AI," and ten trade-specific AI guides spanning roofing to aviation.

Studied under the greats

Dan Kennedy, Clayton Makepeace, and David Ogilvy — the direct response foundation behind everything he builds.

4+ years of active AI integration

Integrating AI into real client systems before it was mainstream — and never stopping since.

Founder of iQ Marketers

The full-service agency behind the complete digital machine, serving clients from local to international.

Products & Properties

Tools built because nothing else did the job.

When Andrew couldn't find software that met the standard his clients needed, he built it himself.

Cookie compliance

iQCookie

The only US-focused cookie compliance platform on the market. Built for 50 states and their different rules, not just EU/GDPR. Under 20kb, WCAG compliant, auto-updating, already on 40+ sites.

iqcookie.com
AEO tool

AEOWebsiteChecker

Free AEO scoring tool. Enter any URL and get an instant Five Pillars score — the only scoring tool built on the framework Andrew created. Know where you stand before a competitor does.

aeowebsitechecker.com
WordPress plugin

iQ AI Tracker

Shows exactly which AI bots visit your site and which pages they crawl, so you can build your AI search presence with real data instead of guesswork.

Review automation

iQ AI Reviews

Generates dozens of authentic five-star reviews a month. Automates the request flow and filters for happy customers — without faking a single word.

iqaireviews.com
Free tool

WebP For AEO

Convert images to WebP in seconds. Faster load times and better AEO and SEO performance, at no cost — one of several free tools built to give businesses an immediate edge.

webpforaeo.com
Full-service agency

iQ Marketers

The agency behind the machine: website builds, AI integration and training, AEO and SEO, Local Schema AI, custom software, ADA/WCAG compliance, and podcasts. One team, one system.

iqmarketers.com

Books

The frameworks, in print.

Twelve titles that make the system accessible to anyone, from solo owners to enterprise teams.

Flagship AEO book

ChatGPT Can't Find You — Solved!

The Five Pillars of AEO in book form: a practical, step-by-step system to get your business cited by ChatGPT, Gemini, and Perplexity, not just ranked in Google.

Get it on Amazon

Local business AI guide

Main Street AI

Practical AI for local business owners. No jargon and no hype — just the tools and approaches that produce results for real businesses in the real world.

Get the book

Trade-specific AI guides — 10 titles

AI for your industry

Industry-specific AI implementation guides written for the people actually running these businesses, not for tech consultants. Six are available publicly today, with four more on the way.

  • Apartment Managers
  • Car Dealerships
  • Roofing Companies
  • Chambers of Commerce
  • FBOs (Fixed Base Operators)
  • Brick & Mortar Businesses
Browse all guides

Ready to build the whole machine?

If your digital pieces don't talk to each other, you're leaving money on the table every single day. Let's fix that.

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