Blog

Field notes on Answer Engine Optimization.

Essays on getting cited by AI—how discovery is changing, and what to do about it.

ChatGPT Can't Find You (And Why That's About to Cost You)

Search is being replaced by answers. Here's why being unfindable to AI is the new invisibility—and the first moves to fix it.

A walkthrough of the framework I use to make content the source AI answer engines trust and quote.